Jobs at Gillies & Mackay

content writer

** APPLICATIONS CLOSED **

content writer at G&M

Job Specification

FULL TIME POSITION

  • 30-40 HOURS PER WEEK
  • £25,000 per annum
  • Start Date: January 2023
  • APPLICATIONS CLOSE: Sunday 4th December
  • Six month probationary period
  • You will be required to be on our site 1-3 times per week in Errol, Perthshire. Therefore this role is better suited to someone within a 20-30 mile radius of us.
  • Training will be given.

Are you our future content writer?

We’re looking for an all-star content writer to join our growing team supporting our inbound marketing initiatives. Your goal will be to help us drive qualified traffic, leads, and sales by establishing our company as the #1 authority in the timber building industry.

Our content writer must have a passion for writing, educating and storytelling with a journalist’s mindset, as well as an obsession with content performance.

Our Company:
Gillies and Mackay are a growing high-end timber building manufacturing company, based in Errol Perthshire, who have been on the market for over 30 years.

From Sheds, Summerhouses, Garages and Garden Rooms to our Scottish Sheddies providing the shed life they dream of, and buildings that last a lifetime.

We're a wee company that look after each other and always want the best for oor sheddies. As passionate advocates of educational content we strive to create the best content in our market.

About the role:
You will craft educational sheddie content in line with our content strategy with the expectation of producing 2-3 blogs per week.

You will have the flexibility of working from home and being on site. When on site you will be expected to interview the Gillies and Mackay team to gather the information your require to be successful in your writing role.

You'll be working closely with our Content Manager Debbie and Sales and Marketing Director Nicola on our strategic execution.

Core responsibilities:

  • Support the content strategy that allows for consistent publication of the types of content that drives revenue and significantly impacts sales.
  • Publish at least three new pieces of content per week.
  • Interview internal subject matter experts for content.
  • Edit, proofread and improve writers’ posts.
  • Work closely with sales team to identify content topics and develop editorial calendar.
  • Rely on content analytics and reporting to inform decisions.
  • Support search engine optimization (SEO) efforts for website and content. 
  • Produce premium content, including ebooks, pillar pages, and other offers used to convert our audience.
  • Support the distribution of content via social media for community engagement and long-term content promotion.
  • Professional development and continued education in relevant areas (e.g., content technology, HubSpot certifications, writing proficiency).
    Benefits:
    • Flexible working hours and days
    • Work From Home Opportunity
    • Learn new skills from our leadership team and digital marketing specialists
    • Bonus Scheme

      Work with us...

      We're a family-run business who have been lovingly crafting timber buildings for over 30 years.

      No one makes sheds like we do here at Gillies & Mackay. We live and breathe sheds – it’s what we’re good at.

      Person Specification

      About you:

      Being comfortable writing about timber buildings is a bonus. However, you will be working with a team of experienced joiners and sales and marketing team who will offer their full support and expertise.

      We are looking for someone who:

      • Has a passion for writing and teaching
      • Is focused on our customers and understands their perspective as a consumer
      • Likes to interact and interview other people
      • Is excited about learning
      • Is organised, goal-oriented and detail driven
      • Has familiarity with SEO
      • Is curious about the unfamiliar
      • Is open to and implements feedback
      • Is familiar with They Ask, You Answer (desirable)

      If this sounds like a good fit for you, please apply below 👇

        Apply by Email

        VIDEO INTRODUCTION + SUPPORTING CV + BLOG SAMPLES

        I'd love to hear about your experiences whether from previous work or projects that can demonstrate how you are the right fit for this role. Specifically share the challenges you've faced and the lessons you've learnt. Please send me 1-2 of your best blog examples, include your CV and a video introduction to yourself. Nicola 🙂
        Apply by Emailinfo@gilliesandmackay.com